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Articles from SOPAN
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August 18, 2026
Why Do Marketplace Customers Rarely Repeat Order?
Many marketplace sellers successfully get their first orders, but not many customers return to buy from the same store. This happens because marketplace customers consider the stor...
Read More →August 18, 2026
System to Increase Repeat Orders for Sellers
Increasing repeat orders is not enough if sellers rely only on memory or manual notes. Sellers need a system that can connect customer data, transaction history, analysis, and comm...
Read More →August 18, 2026
What Is Marketplace Dependence for Sellers?
Marketplace dependence occurs when most of a business’s sales and operations depend on a single platform. In this situation, changes in traffic, promotions, algorithms, acces...
Read More →August 18, 2026
How Sellers Can Reduce Marketplace Dependence
Marketplace dependence can be reduced without having to stop selling on marketplaces. The way to do this is by gradually building your own channels. Marketplaces can continue to be...
Read More →August 18, 2026
Why Businesses That Depend on Marketplaces Struggle to Grow
Penjualan marketplace yang terus naik belum tentu berarti bisnis sedang bertumbuh dengan sehat. Omzet bisa meningkat ketika jumlah transaksi bertambah, tetapi margin tetap tertekan...
Read More →August 18, 2026
Digital Assets Every Marketplace Seller Should Own
Digital assets are resources in digital form that have value for a business. For sellers, these can include domains, websites, customer databases, email, and communication channels...
Read More →August 18, 2026
D2C E-commerce Platform Checklist for Scaling Your Business
Choosing an e-commerce platform is not enough if you only look at the price or the number of features. In our view, sellers need to consider operational needs, total costs, integra...
Read More →July 11, 2026
SONAR vs Marketplaces: Which Is More Profitable for MSMEs in the Long Term?
The question is not whether an MSME must choose one or the other, because marketplaces and D2C stores serve different purposes. A marketplace is useful for acquiring new buyers who...
Read More →July 10, 2026
Case Study: How an MSME Can Scale with a D2C Store and the Right Digital Strategy
Imagine a lifestyle MSME, such as a natural body-care brand, that has relied only on marketplaces and reposted customer stories for promotion. Sales are stable but stagnant: the mo...
Read More →July 10, 2026
Real-Time Analytics: How to Read Sales Data and Keep Your Business Growing
One of the biggest differences between a growing business and a stagnant one is the habit of using data. Many MSMEs still make decisions based only on instinct, such as assuming pr...
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