Can You Manage Meta and Google Ads Without a Marketing Team?

The honest answer is yes, but the business needs the right system. Many MSMEs have tried running ads themselves, such as boosting Instagram posts, only to be disappointed because there was no targeting strategy, creative testing, or regular performance monitoring.

Effective digital advertising is not simply about having a large budget. It depends on following the right process: identifying the right audience, preparing multiple creative variations for testing, monitoring metrics such as cost per click and conversions, and adjusting the strategy based on data rather than assumptions.

MSMEs usually face two challenges. First, business owners do not have enough time to learn and monitor advertising dashboards every day. Second, many do not have the budget to hire a dedicated agency or media buyer, which can cost millions of rupiah per month.

SONAR addresses these challenges by including Meta and Google Ads management as part of its platform services. This covers the production of advertising materials with generative AI for photos and videos, as well as campaign management tailored to the merchant’s products and target market. Business owners remain in control of their direction without having to become digital-advertising specialists.