AI for MSMEs: How to Create Professional Product Content and Photos Without a Photographer

One reason MSMEs hesitate to build their own online stores is the need for content. High-quality product photography can be expensive. Hiring a photographer, studio, and editor may cost millions of rupiah for a single catalog shoot.

Today, generative AI can replace much of that process. Starting with one simple product photo taken on a phone, AI can create multiple versions with professional backgrounds, studio lighting, and even lifestyle scenes that show the product in use, without requiring models or a rented studio.

AI can do more than generate images. It can also help write persuasive product descriptions, social media captions, and draft advertising materials in minutes instead of days.

At SONAR, these capabilities are integrated directly into the merchant workflow. After uploading a raw product photo, the system can generate a hero image for the homepage and catalog images for product listings. Monthly quotas can also be adjusted according to the needs and scale of the business.

The key point is that AI does not replace the business owner’s creativity. It is an acceleration tool. Business owners still understand their products and customers best, while AI reduces bottlenecks previously caused by limited time and budget.